Hand Selected to Dazzle
Why Choose Diamond
Diamond is well known as the traditional choice for engagement rings, but many people wonder why they should choose diamond to mark their milestone occasions. Beyond tradition, there are many reasons diamond is the stand out choice for a forever gemstone.
Wearable: Diamond is ideal for daily wear because of its hardness—it can only be scratched by other diamonds. In fact, diamond is four times harder than sapphire, the next hardest gemstone, making it significantly more durable and the best choice for more exposed jewelry like rings and bracelets. Its neutral color also means that diamond matches everything!
Captivating Brilliance: The alluring sparkle of diamonds has enticed admirers for hundreds of years. A well-cut diamond returns all the light that enters it back to the eye, either as white light or a spectrum of colors. This play of brilliance creates the captivating quality of diamonds.
Rare Beauty: A gem-quality, colorless diamond is incredibly rare. It takes the perfect circumstance of carbon under immense pressure to create a diamond. The diamond is then cut by a skilled faceter who has intensely studied the science of cutting diamonds to maximize their beauty.
What Makes Our Diamonds Special
Relationships are our priority at every level. That’s why Dave, our Director of Procurement, travels to Israel to meet with diamond cutters individually. Most of the diamonds in our inventory are sourced through this personalized, highly selective process. Dave may sort through a parcel of a hundred diamonds and select two that meet his high expectations for cut, quality, and value. Developing these relationships with diamond cutters also helps ensure that our diamonds are ethically sourced in a way that treats all parties involved with dignity and respect.
We also have several GIA-trained gemologists on staff who are trained in the intricacies of evaluating diamonds. Many diamonds look great on the lab report, but the diamond itself does not live up to the grades given. This is why it is so important to see diamonds in person. When we receive diamonds, even those with a reputable lab report, they are regraded to ensure that they meet our strict standards.
Our Guide to Diamonds
In addition to grading and regrading all our diamonds, we run a complete light performance evaluation on each diamond over 1/4 carat. The goal when a diamond is cut is for all the light that goes in the top of the diamond to reflect back out to the viewer’s eye. Light return is what makes a diamond sparkle and requires symmetrical faceting and precise polishing. This evaluation is done using the Angular Spectrum Evaluation Technology (ASET), a proprietary machine only available to American Gem Society Jewelers. Using the colors of red, green and blue, the ASET provides a unique “thumbprint” of your diamond, documenting its light performance and beauty. As opposed to the old method of measuring angles and proportions, the ASET allows us to measure what matters most – how brilliant your diamond is.
While the color most often associated with diamonds is colorless or white, they can also include beautiful shades of pinks, yellows, browns, grays, blues, greens, and reds. These can be naturally occurring or artificially created. Reflect your personality by choosing a diamond color that suites your individual taste. Unless the diamond is considered a “fancy” color, a color scale ranging from colorless to yellow is commonly used.
Most diamonds contain naturally occurring internal characteristics. The location, size, color and quantity determine a diamond’s clarity grade. No two diamonds have the exact same characteristics making each diamond as unique as you.